• Whitney Kippes

Building a strong capture team


When you're looking at your bid/no bid strategy, one of the most important areas to consider is whether your team has advance capture planning. Why capture management? A clear and managed approach to capture - one that you can repeat over and over again - can help your organization win more business while pursuing fewer opportunities.

Capture management is providing dedicated resources in support of a particular opportunity. The capture team brings together knowledge and skills across marketing, pricing, strategy and proposal development, to pull together a competitive bid. The more intelligence you have in advance of a bid, the better. It'll decrease costs, raise win probability, and make your