• Whitney Kippes

What makes a client-focused proposal?


When I'm asked to review a proposal, I often ask the team to tell me about what they've proposed before I get into my review. What I'm normally doing is fishing. I'm fishing to see if they tell me about themselves first or the donor. If they start with their proposal explanation with themselves, I know that there's likely to be something wrong.

The key to a great proposal is a unbreakable focus on that client.