• Whitney Kippes

4 Important Questions for Competitor Assessment

Recently I've had a few clients approach me for support in assessing their competition. It's true - understanding who your competitors are and what they plan to propose is essential to assembling a strong proposal. If you don't know your competitors, how do you form a bid strategy?

Yet, just like with prioritizing capture, many of my clients don't have strong processes in place to ensure that every proposal includes a detailed competitor assessment