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Identify the type of assignments and clients with whom you enjoy work the most.
Assess your strengths in different areas of marketing and branding.
Brainstorm ideas and create a plan for what you want to do next.
You are in charge of your own business development. Own it.
The joy and stress of consultant life is that there is a lot that is in your control. If you don't invest in your own positioning efforts, building your thought leadership and demonstrating to potential clients that you know what you're doing, then you are less likely to get the kind of work that you want to be doing most. In this competitive market the word-of-mouth advertising most consultants have relied upon is not enough to keep you satsified.
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Whitney Kippes
An expert in what has been the reality of business development consulting with training and expertise as a certified professional diversity coach and business strategist, but who also cannot predict what is going to happen over the next four years.
We don't know what's coming, but we do know what we can control. Ourselves.
As always, community is more important than competition. Take this down time to focus on your long-term vision and identify what you can do to position yourself for the kind of work you want to be doing.
Focus on what is in your control. Plan ahead.