The Cultivate Pipeline
A step-by-step system for freelance consultants to identify prospective clients, validate service offerings through listening, and build a pipeline of work using curiosity rather than aggressive pitching.
👋 Welcome — Why This Matters
Pre-Course Survey
Start With Who You Know
Expanding to Adjacent Sectors
Identifying Your Ideal Client
The 70/30 Rule
Questions That Uncover Pain
Capturing the Client's Language
Managing Scheduling & Data
Client Problem Analysis
From Problems to Solutions
Running Small Experiments
Creating Feedback Loops
Unpacking Baggage Around Selling
Cultivating Relationships
Making the Sale
Planting Seeds
Creating a Minimum Viable Marketing Plan
Filling in the Gaps
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